It also explains how we’ll store and handle that data, and keep it safe.
We know that there’s a lot of information here, but we want you to be fully informed about your rights, and how Fountain Filters uses your data.
We hope the following sections will answer any questions you have but if not, please do get in touch with us.
When you are using the Fountain Filters website, Fountain Filters is the data controller.
The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:
In specific situations, we can collect and process your data with your consent.
For example, when you tick a box to receive cartridge reminder emails.
When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.
In certain circumstances, we need your personal data to comply with our contractual obligations.
For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our courier.
If the law requires us to, we may need to collect and process your data.
For example, we can pass on details of people involved in fraud or other criminal activity affecting Fountain Filters to law enforcement.
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
For example, we will send you a customer feedback email after you have purchased from us. This will allow us to improve our services and develop new products/services.
We will also use your email address to send you very occasional offers that we think may interest you.
For example, we collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made and how and when you contact us.
We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of who you are by combining the data we have about you.
We may occasionally use this to offer you promotions, products and services that are most likely to interest you.
The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.
Of course, if you wish to change how we use your data, you’ll find details in the ‘What are my rights?’ section below.
Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.
For example, if you’ve asked us to let you know when an item is back in stock, we can’t do that if you’ve withdrawn your general consent to hear from us.
Here’s how we’ll use your personal data and why:
For example, your details may need to be passed to a third party to supply or deliver the product that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfil any contractual obligations such as refunds, guarantees and so on.
Of course, you are free to opt out of hearing from us by any of these channels at any time.
We know how much data security matters to all our customers. With this in mind we still treat your data with the utmost care and take all appropriate steps to protect it.
We secure access to all transactional areas of our website using ‘https’ technology.
Access to your personal data is password protected, and sensitive data such as payment card information is managed by our payment processor and we have no access to it.
Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.
At the end of that retention period, your data will be deleted.
Some examples of customer data retention periods:
When you place an order, we’ll keep the personal data you give us for five years so we can comply with our legal and contractual obligations.
If your order included a warranty, the associated personal data will be kept until the end of the warranty period.
We sometimes share your personal data with trusted third parties.
For example, delivery couriers, suppliers and so on.
Here’s the policy we apply to those organisations to keep your data safe and protect your privacy:
Examples of the kind of third parties we work with are:
We do not share your data with third parties for their own purpose.
To help personalise your journey through the Fountain Filters website we currently us the following companies, who will process your personal data as part of their contracts with us:
You have the right to request:
You have the right to request a copy of any information about you that Fountain Filters holds at any time and also to have that information corrected if it is inaccurate. To ask for your information, please contact Data Protection Officer, Fountain Filters, 23 Mill Vale, Newburn, Newcastle upon Tyne, NE15 8HF, or email firstname.lastname@example.org
To ask for your information to be amended, please contact email@example.com
If we choose not to action your request we will explain to you the reasons for our refusal.
Your right to withdraw consent
Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.
Where we rely on our legitimate interest
In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.
You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.
Checking your identity
Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.
If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.
You can contact them by calling 0303 123 1113.
Or go online to www.ico.org.uk/concerns (opens in a new window; please note we can’t be responsible for the content of external websites)
If you have any questions that haven’t been covered, please contact our Data Protection Officer who will be pleased to help you:
Some websites use "cookies" which are text only strings of information that the website you are visiting transfers to the cookie file of the browser on your computer. Their purpose is to identify users and to enhance the user's experience by customising web pages. A cookie will usually contain the name of the domain from which the cookie has come, an expiry date for the cookie, and a value, which is usually a random generated unique number.
Types of cookies
Cookies may be either first party cookies or third party cookies. First party cookies are used by the website owner and third party cookies are used by a third party such as an advertiser or a web designer or a website host.
Cookies may be session cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site or persistent cookies, which remain in the cookie file for much longer. How long persistent cookies remain in your browser depends on the duration given to the cookie.
Cookies may record personal data such as name, and email address and/or non-personal data such as IP address and unique but anonymous customer identity.
This site uses first party cookies to record on an anonymous basis:
This site uses third party cookies (Google Analytics) to record:
For more information about how to manage cookies visit http://www.allaboutcookies.org/
This site logs your Internet Protocol (I.P.) address. All computers that are linked to the Internet have an I.P. number. An I.P. address does not provide identifiable personal information.
This policy was last updated on 15/05/2018
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