This article appeared in The Metro paper on the 20th November 2021. https://metro.co.uk/.../is-filtered-water-actually.../... Here are our thoughts... 1. Tap water in many restaurants is filtered, so when you ask for tap water it's actually filtered water that you get. A lot of restaurants have installed an under sink water filter to improve the taste and smell of the water. 2. What water filter people decide on installing is all down to personal preference. Unless they have something very specific they need to treat (especially if they are on a private water supply) our first question to people that contact us is 'what do you want to change about your water?" 3. Please don't succumb to buying bottled water. Even if it says it's contained with a 100% recycled plastic bottle, it took energy to recycle that plastic. Re-useable bottles are far more ecologically efficient. When you've got a re-useable bottle you can fill it up every day from your very own drinking water filter. 4. We believe in leaving the good minerals in water e.g. calcium and magnesium. What people don't like is the unsightly limescale build up that destroys kettles and other household appliances. We wrote a really informative blog post about hard water in the UK. 5. It's often the chlorine in water that exacerbates dry skin and scalp conditions, e.g. eczema. It's a necessary disinfectant as it kills micro-organisms that would make you ill. It does have a bitter taste and smell which can bother some people, but not all. Chlorine is very easy to remove at relatively low cost. 6. There's still debate about whether drinking softened water is a good thing or not due to the increase in sodium. Often people using a water softener will also have a separate drinking water filter installed to remove the sodium before drinking it. 7. There are many different types of water filter and yes, one that is dedicated to reducing hardness will do just that. We sell a OneFlow system which treats very hard water and is is extremely popular. 8. There are many specialist water filters that deal with a whole host of contaminants. Unfortunately the author of this article and the experts that have given their input don't seem to have much knowledge of water filtration. Yes, the majority of water filters remove chlorine and thus improve the smell and taste of the water. But not all of them do that. 9. The closer you are to the water treatment works the stronger the chlorine taste and smell might be. If you leave your water in a glass for 24 hours at room temperature the chlorine dissipates. 10. Yes, our water filters will remove PFAS. It's important that you speak to a company that can guide you to choosing a water filter system that is right for you. Everyone has different needs. At the most basic level, any water filter system that contains activated carbon will remove PFAS. 11. Reverse Osmosis is ecologically unsound. It throws huge amounts of water away, removes the minerals and then some systems add them back in! Reverse Osmosis systems that don't add minerals back in produce unnatural water not ideal for consumption. If after reading the article you have questions of your own then please do not hesitate to get in touch and have a chat with us. We can be reached on 01352 838 281 or send Simon and I a message through our helpdesk HERE
Fluoride in Water UK Fluoride in water is a hot topic right now with the recent statement by the UK’s Chief Medical Officers on fluoridation of water in the UK. Here’s a link to the statement - https://www.gov.uk/government/publications/water-fluoridation-statement-from-the-uk-chief-medical-officers/statement-on-water-fluoridation-from-the-uk-chief-medical-officers#introduction----the-impact-of-dental-decay As an online retailer we’re not going to get involved in the debate as to the perceived rights and wrongs of more widespread fluoridation of the UK’s water supply, but we do feel it’s the correct thing to do to provide solutions for people who do not agree with adding fluoride to water and wish to remove it. There is so much information out there about this topic. A good source of information is Defra and the Drinking Water Inspectorate Here at Fountain Filters, we help people when they want to filter fluoride out of their water, and we have a few water filter systems that will help people filter out up to 93% of fluoride in water. If you want to have a chat about fluoride in water, then please call us on 01352 838 281 or send us a message through our contact system. Drinking Water Fluoride Filters https://www.fountain-filters.co.uk/Oyster-Fluoride-Water-Filter/0-CAAA001-CAAA013/PRAA006.htm Mains Water Fluoride Filters Suitable for houses with 1-2 bedrooms (dependant on how much call there is on the water) https://www.fountain-filters.co.uk/Moby-Fluoride-Water-Filter/0-CAAA003/PRAA051.htm https://www.fountain-filters.co.uk/Moby-Taste-and-Fluoride-Mains-Water-Filter/0-CAAA003/PRAA052.htm Suitable for houses with more than 2 bedrooms (dependant on how much call there is on the water) https://www.fountain-filters.co.uk/Doby-Fluoride-Filter/0-CAAA003/PRAA343.htm https://www.fountain-filters.co.uk/Doby-Taste-and-Fluoride-Filter/0-CAAA003/PRAA341.htm Fluoride is a naturally occurring mineral found in water and some foods. The amount of naturally occurring fluoride in water varies across the UK due to geological differences. Water fluoridation schemes involve adding fluoride to drinking water supplies in areas of low natural fluoride, increasing the level to that known to reduce tooth decay. The need to reduce tooth decay in children and adults is the key driver for the water fluoridation scheme. Areas in the UK that already have fluoride added to mains water supplies Most of Northumberland (artificially fluoridated up to a max of 0.99mg/l) Most of west Cumbria (artificially fluoridated up to a max of 0.99mg/l) County Durham around Hartlepool (naturally occurring up a max of 1.5mg/l in some areas) Parts of South Humberside, North Lincolnshire and Nottinghamshire (artificially fluoridated up to a max of 0.99mg/l) Part of Cheshire around and including Crewe (artificially fluoridated up to a max of 0.99mg/l) Most of Staffordshire and the West Midlands including Birmingham, Wolverhampton, Dudley and Coventry (artificially fluoridated up to a max of 0.99mg/l) Parts of Worcestershire and Warwickshire (artificially fluoridated up to a max of 0.99mg/l) Most of Bedforshire (artificially fluoridated up to a max of 0.49mg/l) Parts of Suffolk and Essex (naturally occurring up a max of 1.5mg/l) Small area of Wiltshire around Chippenham and Devizes (naturally occurring up a max of 0.99mg/l) Small area of Berkshire east of Newbury (naturally occurring up a max of 0.99mg/l) If you want to have a chat about fluoride in water, then please call us on 01352 838 281 or send us a message through our contact system.
It's easy to change your water filter cartridge. Follow these 10 easy steps. Turn off the water supply to the filter system and open the filter tap to release the pressure. Place the spanner that came with your kit around the body of the filter bowl and slide up until the lugs enable you to unscrew the bowl from the housing cap. Rotate from right to left looking straight on, or clockwise if you view it from above. If you haven't mounted the housing to the cupboard wall you may need to brace the cap somehow. The housing bowl will be full of water so proceed carefully to minimise spillage. Once unscrewed lower the housing bowl away from the cap, and remove to the sink. Empty the water and remove the old filter cartridge. Rinse and wipe out the housing bowl. If the black O ring is 2 to 3 years old this is the time to replace it. Otherwise ensure the O ring is in good condition, it's worth coating it silicon grease if it's a bit dry. Replace it in the groove, ensuring the O ring is properly seated. Unwrap the new filter cartridge and place inside the housing bowl, making sure it slips onto the small stand pipe in the base of the housing bowl. Screw the housing bowl onto the cap, turning anticlockwise until hand tight - do not over tighten. Turn on the water supply and allow the the filter system to refill - once done close the tap and check the housing bowl to cap for leaks. If there are any leaks then use the spanner to tighten the bowl a fraction. You may need to either turn off the water supply and release the pressure again to do this. Finally, once you're certain there are no leaks, open the tap and allow the water run for 5 minutes to flush out any manufacturing debris. DO NOT use the spanner to tighten the housing bowl - this will make it very difficult to undo at the next filter change.
Where does our water come from? Water in the UK arrives as rain or snow and then it's down to nature and geography - with some input from humans - to determine what sort of water we have in our homes. Water in reservoirs or natural lakes Surface water - from rivers and streams – is stored in natural lakes or artificial reservoirs and makes up the majority (68%) of our water supply. This water has a low concentration of calcium and magnesium but perhaps some sodium, chloride and sulphate, depending on location, from the action of the wind over sea. Water stored underground The rest of our water comes from underground, where it has filtered down through rocks to the water table and on its way down has absorbed natural minerals such as calcium and magnesium. The exception to this is water that has come across impervious rocks, that are calcium-poor anyway, such as granite; it's too hard to percolate through, so water tends to run off and not absorb minerals. Snowdonia in Wales and the Western Highlands of Scotland are examples of this geological factor. What is hard water? Water high in those natural minerals already mentioned - calcium and magnesium - is called 'hard'. Water low in these minerals is called 'soft'. There are grades in between such as semi hard or semi-soft or even not too hard or very hard. How can I tell whether I have hard water or not? Water hardness is measured by the number of mineral deposits in your water (parts per million - ppm). A soft water area would have around 60-100ppm while a very hard water area would register more than 180ppm. You can go on your water supplier's website and check the hardness of your water by inputting your postcode. Or you can check here. Broadly, where is water hard in the UK? It's easier to note which places are soft or semi-hard: Cornwall, most of Devon and West Wales are blessed with soft water as is the north of England and most of Scotland. Middle England is mostly middling, with semi-hard. The rest of the country has hard water, around 60% of the country. What difference does hard water make? Hard water is rich in calcium, which produces limescale when it dries. Limescale typically forms an unsightly crust around the base of taps in domestic wash basins and baths, covers shower screens with a fine white residue and forms a coating around plugholes. Although there are limescale removers on the market, it is not particularly easy to control and is an ongoing task. Laundry washed in hard water needs more cleaning product and does not produce the pleasing soapy suds of soft water. Shampoo will not lather well, nor will soap. More conditioner is needed to get your hair feeling soft after washing. It is similar to using salt water, if any readers are sailors or have been on a cruise. Central heating systems don't like hard water When hard water is heated, it forms deposits when it cools – called scale - that is notorious for clogging up central heating systems - radiators, pipes and heat exchangers. Untreated, they have to be periodically flushed to remove the scaling. Domestic machines that use water such as dishwashers and washing machines will have similar problems over time. If you don't recognise the characteristics of hard and soft water, you may live in a middling area, with semi-hard water. How to remove limescale from my water supply Unless you move to a soft water area, you are stuck with hard water. But a way to alleviate the issues and to minimise limescale from your water supply is to have a mains water limescale filter, or hard water filter, fitted. This should realign the calcium molecules, so they no longer form limescale and you will have water that resembles soft water. Baths will be slippery, hair washing will be a pleasure, you'll use less laundry liquid, and you won't be trying to remove limescale from your sinks. And behind the scenes, your central heating pipes won't be clogging up. Do I need to fit a mains water limescale filter in my home? Mains water is so-called as it comes straight off the mains and is not stored in a tank first. In an independent home, it's the one you use for washing and for your central heating if you have radiators. If you live in a block of flats, you will need to have an independent mains supply for water to be treated. If you have hard water, it’s possible to have a filter fitted to your mains supply to remove the limescale. What sort of mains water filter can I have fitted? There are two main types of domestic water treatment systems. A salt-based solution (water softener) softens the water by removing the hard minerals (ions) and replacing them with salt. Our preferred system (filter) uses a cartridge system where the hard ions are physically bound together to prevent them forming scale. Both systems work well, but filters are cheaper and very low maintenance. The cartridge needs replacing every 1 to 3 years, depending on the equipment chosen. There is no electricity needed and no salt to be refilled. Are mains water filters expensive? No. Our Doby OneFlow hard water filter will remove scale for around a year before the cartridge needs replacing (depending on water usage). You will save considerably on laundry products and your water-dependent machines will last longer, including your central heating system if it runs water-filled radiators. It should pay for itself in two years or less, but there are many other benefits mentioned before that you will enjoy straight away. Is hard water safe for drinking? All water in the UK is very safe to drink, whether it’s hard or soft. Whether it tastes nice or not is another matter and one we will deal with later. Water in the UK is independently monitored by the Drinking Water Inspectorate, set up in 1990. Water companies test their water supplies daily and supply their findings to the DWI. The public body also carries out extensive research. Drinking water in the UK is among the best in the world, with drinking quality of 99.96%, acknowledged by Statistica that also has other interesting facts about UK water. Is hard water bad for my skin? There is much anecdotal evidence from our customers to suggest soft water minimises conditions such as psoriasis and eczema and hard water exacerbates these conditions. However, various health studies, including one by the World Health Organisation in 2008 and the Softened Water Eczema Trial published in 2011 found no symptom relief in soft water for skin conditions. Critics would argue that the sample size in the latter was small (336) but not everyone needs scientific proof that soft water helps their skin condition. It could be chlorine that causes skin irritation, perceived or otherwise, which we touch on later. I don't like the taste of my tap water. Is it because it's hard? The UK has among the best tap water in the world as already mentioned. To make our water safe, the final process in the long purification process is the addition of chlorine. This acts as a disinfectant. If you don't like your tap water, it's probably the chlorine, rather than the natural mineral salts you don't like. Some people feel that chlorine could be responsible for exacerbating their skin condition, especially psoriasis but only this anecdotal evidence supports the claim. Chlorine encourages skin to dry, which causes the skin to flake more. Psoriasis sufferers typically avoid public swimming pools for this reason. Don't buy bottled water The worst thing you can do, environmentally and financially is to buy water in plastic bottles. Even the very large ones work out much more expensive than a water filter. They also take many, many years to degrade and have become a serious blot on our landscape, both here and abroad. 'Smart water'; is just a fancy name, dressed up to be something that is good for us, but it still involves single use plastic. Read our in-depth blog about it. Tap water costs around 0.3p per two litres, a supermarket own brand 45p and a brand 90p. You are pouring money down the drain and damaging the environment at the same time. Fitting a water filter to get better tasting water Not liking the taste is a common problem and ironically maybe, more likely to happen with soft water as hard water containing minerals may help to mask the taste of the chlorine. While some ions (minerals) are removed by boiling, the chlorine taste tends to remain. Many people don't mind it and if that is you, then you don't need to do anything. But if you would like nicer tasting water - the mountain stream taste you may have enjoyed on a hike in Scotland or Wales maybe - then, a water filter may be for you. It's normally fitted under your kitchen sink, takes up very little space and needs minimum attention. If I have a mains water filter, what about drinking water? If you have a salt-based water softener, you usually leave a tap for drinking water where the water is untreated. Normally this is in the kitchen. Another option is to have a three-way tap fitted, with water all from the same tap. It means your kitchen sink will look less cluttered. It’s a question of personal preference really. You can read more about our tri-tap choices. Remember, all drinking water in the UK is safe. Your kettle will still ‘fur’ up but water everywhere else will have the calcium filtered out. If you take a glass of water to bed with you, use the mains water tap in the kitchen. What if I want a mains limescale filter AND a water filter for my drinking water? We can do that too! You might find our Doby Taste and OneFlow hard water filter is perfect. It will mean no limescale and better tasting water (assuming you don't like the taste of your water) as it removes chlorine and sediment as well as hard minerals. It should fit under your sink, but you can fit it anywhere where the mains water enters the house - a garage or utility room for example. Space could be a bit tight, and you may need to find another home for your cleaning materials if you choose the kitchen, but we think it's a small price to pay. And the best thing is the cartridge should last for up to two years before being replaced. You also don't need a separate cold water tap. Does a water filter take up much space? No. A water filter is usually smaller than a salt-based water softener as there is no need for bulky salt bricks. The dimensions of all our machines are clearly listed. What if I just want nice tasting water: should I have a water filter fitted? As mentioned earlier, it's soft water that usually has what some people regard as an unpleasant taste and smell, probably from the chlorine. Check that boiling the water doesn't take away the unpleasant taste - it often does. Boiling water and letting it cool, then refrigerating it in a jug could be an answer, so it's worth trying. Are water filters easy to fit? Yes. A water filter is inexpensive, takes up very little room and you'll have great tasting water year round. You just need to replace a cartridge once or twice a year (depending on water use). See one of ours here. We can supply a basic filter that filters out the chorine, or more advanced options that can filter out heavy metals, fluoride and bacteria. We can help you to decide which you need, which depends on your water supply and to a certain extent your taste preference If you normally buy bottled water, the product should have paid for itself in a year to a year and a half, depending on your water consumption and your usual water brand. Imagine delicious water on tap - you might even start to drink more. It's much healthier for all of us, especially for children instead of sugary drinks. From our customers: case studies for limescale filter and water filter Mains limescale filter ''We sold our house and went into rented for a year. During that time, our home had no mains water limescale filter and I'd forgotten how horrible it is. I missed our shiny sinks and soapy baths. As soon as we moved, my priority was a limescale water filter. At the same time, I had a water filter fitted, feeling I was doing my bit for the environment. No more expensive bottled water for our family.'' Mrs J, Richmond. Water filter ''We had a Pearl Drinking water filter fitted after I'd been shocked with the results of my annual water spending using Fountain Filters calculator. Our plumber fitted it in a couple of hours. I'm sure salad leaves and boiled vegetables taste better. I drink my tea black, and I've noticed the taste is nicer. Thumbs up all round.'' Ms T, Salisbury What if I'm happy with my water? If you are happy with your water - don't suffer from hard water and limescale and like the taste - we don't suggest you do anything. Obviously, we sell water filters and mains water limescale filters but wouldn't try to sell to anyone who is satisfied with their water. If you have friends or relatives who have hard water though, or don't like the taste of their tap water, we'd be grateful if you'd mention us or send them a link to this article. FAQs What is a hard water filter? A hard water filter isn't actually a filter at all. Because the minerals that make water hard are dissolved they would just flow straight through an ordinary filter. Instead, the filter cartridge treats the water by altering some of the properties of the minerals so they don't form limescale. Can I install a hard water filter for a shower? Yes you can. You can install a hard water filter to the cold water supply to an electric shower, or the water that feeds the boiler that heats the shower water. Alternatively, fit a filter to your mains water supply and treat the whole house. No, and they work in completely different ways. A water softener uses sodium chloride - salt - to replace the hard water minerals. Unfortunately, that leaves a small amount of sodium in the water so it may not be good to drink due to the effects on blood pressure and heart health. Good modern softeners only amount to about 5 percent of your recommended daily allowance, however, it's probably best to minimise all salt intake. No, and they work in completely different ways. A water softener uses sodium chloride - salt - to replace the hard water minerals. Unfortunately, that leaves a small amount of sodium in the water so it may not be good to drink due to the effects on blood pressure and heart health. Good modern softeners only amount to about 5 percent of your recommended daily allowance, however, it's probably best to minimise all salt intake.
There are a wide variety of mains water filter systems available in the UK.A whole house water filter or mains water filter is plumbed in to the rising main where water enters your house. They provide you with filtered water in your kitchen and at other taps throughout your house should you want it; for example your bathroom or utility room.Our whole house water filters are suitable for mains water supplies only. If you have a private water supply, your requirements will be different so please take a look at our Private Water filters.The BEST one is always determined by what you want to filter out of your mains water. Despite UK tap water being safe for drinking, cooking and bathing in; not all contaminants are able to be removed. For example, sediment, chlorine, fluoridation and water hardness could be a concern for you. Some questions you might want to ask yourself before investing in a mains water filter are:What is it that you don't like about your water at the moment? And, Is there anything specific that you want to filter out of your water?You don't necessarily need to pay to have your water professionally tested, but can if you want to. It could be as simple as just not liking the taste or smell of your water, which is pushing you to keep on filling your supermarket trolley with plastic bottles full of filtered water. And then you start feeling guilty about adding to the worlds plastic pollution crisis. It's a no win situation for you.If it is just the taste and smell we'd recommend you install our Moby or Doby mains water filter. One of these would remove the chlorine for you which would improve the taste and smell of your water. Or, you may be sick and tired of the limescale in your water and be looking for one of our mains water filters for hard water. We will have a solution for any issues you have with your mains water. Installing a mains water filter will save you a heck of a lot of money in the long term. Remember that when you do install your mains water filter you'll need to maintain that filter by replacing cartridges, cleaning the filter if you're able to, and generally being aware of the quality of the water. If you notice any sudden changes in the taste and smell of your filtered tap water that may be an indication that you have to replace the filter cartridges. We make this easy for you as we email you every 6 months just to prompt you to think about your water and whether or not you need to change the water filter cartridge. We're always on hand to help. You can contact us on 01352 838 281. Simon & Lou
If you're thinking of giving your kitchen a fresh new look it's important not to over look the tap as part of your kitchen design.Taking time to choose a kitchen mixer tap is important when you're getting excited about your kitchen renovation. We've got a beautiful range of Italian made kitchen mixer taps to choose from. They all pair very well with one of our drinking water filters, so you have 24 hour access to fresh filtered water.Yay - no more need to buy bottled water, which is a good thing. Did you know that cooking with filtered water can help improve the overall taste of whatever you're preparing? So, if you want better tasting vegetables, pasta and fish for example, then filtered water is a win win. This is especially true if you live in a hard water area as increased levels of limescale impact negatively on the taste of cooked food.All of our kitchen mixer taps are available to order online.
I've just been reading a very interesting article on The Grocer website. Did you know that canned water sales have tripled to more than £5M. It's true that aluminium is a recyclable alternative to single use plastic, but it still requires an industrial process to melt that aluminium and turn it back into a can (or something else) again. We also have to rely on people actually recycling it. But have you seen the price of canned water? My jaw almost hit the floor. I know that the cans look fancy and it might be the biggest 'thing' at the moment to be seen walking around with your cans of water, or having them neatly faced out in your office or board room fridge - but seriously, they are so expensive. Let's compare buying canned water to the price of installing your own drinking water filter, and filtering your own tap water then pouring it into your reusable water bottle. I've done just that in the table below. As an aside - that's another market that's exploded - reusable bottles. You just have to walk into shops these days and you can choose from a huge array of beautiful designs. You could refill the resealable cans of water which is great, but where do you refill them and what with? Your own household tap water perhaps? Or refill them from one of the many water refill stations across the UK. Did you know that the number of free water refill stations across the UK increased from 1,500 in January 2018 to more than 20,000 in June 2019. Have we learnt nothing? Has canned water become just another fashionable, expensive and short lived gimmick? Leading canned water brand Price £ per litre Pearl T drinking water filter (12 month cartridge life / 15,138 litres) £ per litre Every 12 months thereafter (replacement cartridge £14.99) 24 x 330ml still (ring pull) £18.49 £2.33 £94.99 0.0063 0.0010 24 x 330ml sparkling (ring pull) £18.96 £2.39 £94.99 0.0063 0.0010 12 x 500ml still (re-sealable) £14.40 £2.40 £94.99 0.0063 0.0010 12 x 500ml sparkling (re-sealable) £14.40 £2.40 £94.99 0.0063 0.0010 24 x 330ml still (re-sealable) £19.99 £2.52 £94.99 0.0063 0.0010 24 x 330ml sparkling (re-sealable) £21.36 £2.70 £94.99 0.0063 0.0010
Mars is the closest it's been to the earth for some time so it's highly visible in the night sky. People are talking with great excitement about the possibility of visiting Mars and terraforming it. But that's going to be really difficult and realistically how many people can travel to Mars? It's only in the hundreds or thousands. However, the world's population is busy turning the earth into the same sort of environment as Mars has now. So, where are the remaining 7 billion people going to live? We need to act now so our current world doesn't turn into Mars. David Attenborough pointed out in his recently released documentary 'A Life on our Planet' that's it's our responsibility to look after our planet, before we destroy it. My husband and I were in Costco the other day and we saw people loading their trolleys up with bottled water. Have we learnt nothing? Those single use plastic bottles require fossil fuels to make them - so it's not just the end product that's bad - it's the manufacturing process that goes before it. Single use plastic isn't cheap; it costs the earth.
UK's bottled water market According to Statista 2.8 billion litres of bottled water* were consumed in the UK in 2019. This was a slight decline compared to 2018. As of 2019 - approximately 7.3 million British consumers chose to purchase Danone's Evian brand making it the most popular bottled water brand on the UK market. Highland Spring was the 2nd most popular brand followed by Buxton Spring coming in 3rd. The entire market worth for bottled water was over £1.6 billion in 2019. Between 2013 and 2019 the bottled water market has grown by £569 billion. Approximately 85% of bottles use for bottled water were made from plastic in 2019. Smart Water What is Smart Water? Glaceau Smart Water, the premium branded and high priced bottled water from Coca-Cola made its way onto the UK market around 2014. According to their website… GLACÉAU Smartwater is made from British spring water which is vapour-distilled before electrolytes are added. It has a distinctive, crisp, clean taste and is produced and bottled in Morpeth, Northumberland. To make GLACÉAU Smartwater, Coca-Cola European Partners evaporate spring water, condense the vapour and then add just the right amount of electrolytes before bottling. Smart Water’s ingredients Spring Water, Electrolytes: Calcium Chloride, Magnesium Chloride, Potassium Bicarbonate. Smart Water’s advertises with descriptive and positive words like clear thinking, fitness, mindfulness, adventure, sport style, well-being. Manufacturing Smart Water To get Smart Water, the spring water goes through an industrial process called distillation which uses a lot of electricity. Approximately 78 calories of energy is used to vaporise 1 litre of water. They boil the spring water until it turns into vapour and then condense it back into liquid before adding in the calcium, magnesium and potassium. Any impurities present are removed. This includes all of the good nutrients naturally present in water such as calcium, magnesium and potassium. So, the manufacturers of Smart Water effectively remove the good stuff and then put it back in. Health benefits of Smart Water It is not proven that distilled water is healthier than filtering your own tap water. WHO investigated the health effects of demineralised water in 1982, and its experiments in humans found that demineralised water increased diuresis and the elimination of electrolytes – with decreased serum potassium concentration. Magnesium, calcium and other nutrients in water can help to protect against nutritional deficiency. Purified water lacks minerals and ions such as calcium that play key roles in biological functions such as in nervous system homeostasis and are normally found in potable water. Here’s what we like and dislike about smart water for the UK market. Like • Coca-Cola invested £3.5bn in the production facility at Morpeth, Northumberland, which is brilliant for employment in that county.• Smart Water encourages people to drink water instead of still or carbonated soft drinks that are packed full of refined sugar, or the diet drinks brimming with artificial sweeteners such as aspartame. • Smart Water is packaged in plastic bottles that are 100% recyclable using Coca-Cola’s plant bottled technology. According to the Smart Water website – ‘Plant Bottle is the first ever fully recyclable plastic bottle made partially from plants, rather than fossil fuels.’ The plastic bottles are produced using sugar can residue instead of petroleum, which reduces carbon dioxide emissions. *see downsides• The distillation process removes chlorine, fluoride, limescale and other contaminants. *see downsides Dislike • Despite the innovative Plant Bottle technology, the plastic bottles are still single use plastic. The very thing we’re discouraged to use due to the devastating environmental impact. • It is ecologically unsound to drink Smart Water. The spring water has to go through an industrial process that requires a significant amount of electricity to be consumed. • All of the good minerals in the water are removed during the distillation process. They then add calcium, magnesium and potassium back in ‘just the right amounts’. What is the point? What are the right amounts?• It is expensive. You’re paying a premium price for water and Coca-Cola are making a whacking great profit out of you. What’s the alternative to Smart Water? The sale of drinking water filters and mains water filters is set to increase further as more and more people look at ways to reduce household costs and have a more positive impact on their environment. This is also true of the increased use of reusable drinking water bottles. Over a 1/3rd of people use water filter products and reusable water bottles are used by nearly 2/3rds of people. Install a drinking water filter that will save you money in the long term. You can filter your own tap water to suit your personal requirements based on the water in your local area. You can find out what’s in your water free of charge from your water company. If it’s not published on your water company’s website you can ask them to provide it. Once you’ve installed a drinking water filter you can fill up your reusable water bottle with your own filtered water as often as you like. Save money and save the planet. We offer advice on a wide range of water filters. We listen to what your needs are and we meet those needs with our products. Contact us today to discover how we can help you. * Bottled water is defined as packaged water still, packaged water sparkling and Bulk/Home or Office delivery water. ** Covid-19 has severely disrupted the bottled water market in the UK, particularly impacting the high-value impulse sales throughout the key spring and summer months of 2020. The loss of retail sales will hit sales further. Mintel, the global market research and market insights agency, expects the total market value to fall by 28% to £1.48 billion in 2020. You may also like our blog post on 10 refreshing infused water recipes that include cucumber mint, citrus blueberry, pineapple mint and strawberry lemon.
War on Plastic with Hugh and Anita You may or may not have seen this BBC video above which is about what happens to our plastic waste when we recycle it. It's an eye opener, but it's our responsibility to do the right thing and we strongly believe that installing a drinking water filter in your home will be one of the most beneficial things you can do in the war against plastic. Installing a water filter is becoming increasingly more important. It signifies a positive personal contribution to reducing plastic waste. It minimizes plastic waste because you're not buying plastic bottles of water. The water filter cartridges can be broken down and put into the soil in your garden. We use metal brackets and fittings. The plastic housing and parts will last years so you don't have to keep on replacing them. Please get in touch and we can help you fight the war against plastic.
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